ANDY YORK

Andy helps brands and businesses use language more imaginatively and effectively to engage the audiences that matter in the ways that count.

Originally an award winning advertising Creative Director and agency founder, Andy’s change to branding began with a fancy to do something different. Two huge projects provided that opportunity: Writing the first brand story telling project for Ericsson, followed by the iconic green dot rebrand for Deloitte.

Andy subsequently worked with many of the world’s leading brands and brand consultancies before joining Interbrand as Director of Verbal Identity. Enjoyable as those three years were, there came a time to choose a life less corporate. So, Andy left Interbrand to again work independently. Often with consultancies but also direct to brands and businesses of all sizes and stages of development. Which is how he met Charles.

Andy’s experience is suitably scattered everywhere. On the list is the Manchester Art Gallery, Wimbledon, Metro Bank, Jack Daniels, McLaren, The Yacht Company, Glyndebourne, Tesco, Kaspersky, Eurostar, Arup and the Philadelphia Museum of Art.

At various times Andy has also made trailers for Hollywood blockbusters. Delivered Porsches and potatoes, though not at the same time. Co-founded workshop company No Bad Ideas. Worked on market stalls and filling stations and as a ghost-writer.

As far as Andy knows, he is the only brand language consultant to have created the sponsorship bumpers for the Eurovision Song Contest.

Here are some examples of his work:

Charles Longbottom

Experience has taught Charles to enjoy the beauty of restraint in design but also allows him the confidence to tear up the rulebook when he sees the opportunity.

He learnt the craft of corporate identity at Wolff Olins, drawing by hand, typesetting and 3D prototyping to redefine global brands. He’s been involved in the digital revolution and seen Dubai rise from the sand with the idea ”Build it and they’ll come.”

Charles set up Circle in London to create U.A.E’s first energy brand Emarat. At Circle he changed Bain and Comany from corporate blue to passionate red and turned the MCC into a global cricket experience with the creation of Lord’s The Home of Cricket brand.

He now works from his barn involving clients who often become friends and pulling in talented individuals to help create and deliver beautiful work.

As well as working with clients Charles always has an entrepreneurial project on the table. Such as co-founding workshop company No Bad Ideas.

Charles believes 70% of the process is thinking and forming the IDEA and 30% is to create and deliver.

Here’s a selection of Charles’ work...

NatWest font was part of a larger programme to build brand recognition and consistency across above the line advertising to branch design.

Bain & Company – Living the brand programme across all touch points from communications to working environments.

Emarat (U.A.E. national petroleum corporation) 12 year brand creation and ongoing development of U.A.E.’s market leader.

Lord’s The Home of Cricket – Creation of an inclusive brand to celebrate the event and create significant brand equity for the MCC club.

Repsol – Comprehensive identity programme creating Spain’s national energy brand.

First National Bank – creation of a single identity and a shared brand culture from a diverse portfolio of acquired businesses. Became market leader and sold at a premium to Abbey National.

Rank Group – Design and management of the bid document and brand to run the The National Lottery. The strawberry represented a treat for everybody.

Solo Union Bank of Finland – A beacon of light in a cold environment, the first award winning automated retail banking brand.

Mercedes-Benz – Design of a merchandising system to present the heritage of this premium brand, sell cars and enhance the customer experience.

Volunteering England – Manage the transition from a plethora of home grown brands to one core brand and practical tools to manage the ongoing growth of the organisation.

Brand Dubai – Brand exploration to create brand Dubai promoting the Emirate and it’s brands; business, leisure, finance and technology.