Dragonfly 360

Cricket mad family the Flacks are creating a breakthrough contemporary brand for the traditional bat market.

The world of cricket is changing with the dynamic, glitzy game of 20/20. DragonFly 360 celebrates this new world with an active, technical brand that’s bold and dare we say it, a little flash. It’s the new kid on the block.

They launch with two brands, Hunter and Darter. Named after dragonflies of course. Initial market feedback is that the kids love it as much as the dads.

Charles’ experience in creating the Lord’s brand (The Home of Cricket) was invaluable for this project.