The March Hare



Working within the luxury brand, marketing agency Graham Associates, the marchhare developed the brand – Villas Valriche.

Promotion of an exclusive collection of 288 private luxury villas

Establish the credibility and credentials of the island to prospective investors;

accurately define the USPs to attract this discerning HNW audience and persuade them to consider investing in this relatively unknown corner of Mauritius;

achieve standout in an already oversupplied international property market, in order to generate interest in our product against numerous other global destinations and luxury resorts,

and thereby maximise the impact of the limited marketing budget in several countries.
$150 million in villa sales was achieved without having even a show home to view.