The March Hare

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Led by research

A4e are a £180m turnover company, employing 4,000 people, across 5 countries.

Our challenge was to find people on incapacity benefit and help them get back to work.

Research

Visual audit

Digital marketing research

Customer questionnaire        to 6,000

National staff focus groups

National customer focus groups

Competitor analysis

National marketing

Marketing strategy

Development of brand guidelines

Direct marketing campaign     to 600,000

Call to action , call centre and mobile sms respnse

Regional marketing

Set up local marketing teams nationally

Sales presentations

Exhibitions

Marketing collateral